Main Features

Main Features of the application are:

  • Salesforce’s B2B marketing automation solution
  • Automate marketing activities
  • GDPR Track and qualified prospects
  • Align marketing and sales efforts
  • Integrated with SFDC sales cloud Graphic workflows to automate actions based on our prospects interactions

Business Benefits

  • Streamline marketing campaigns
  • Generate more quality leads
  • Personallized customer journeys to track prosopects/customer interactions
  • Create tailored e-mails, iniitally used in Europe to comply with GDPR requirements Drive engagement with landing pages and forms
  • Scoring and grading Leads

Business Info

Business Domain
Sales and Marketing
Business Segment
Solutions and Products

Countries

EMEA

Owners

Francisco Javier Fernandez
Product Owner franciscojavier.fernandez@holcim.com
Javier Gallego
Technical Owner javier.gallego@holcim.com
Ernesto López
Technical Owner ernesto.lopez@holcim.com